Natural reference

The search engine, your most powerful lever…

Because it responds directly to a request expressed by the Internet user ( pull marketing ), the search engine is your best lever . With an average traffic share that can reach up to 80%, it is also the most powerful. Focus your SEO strategy on rich terms, with several expressions. These keywords, made up of 2 to 6 terms, ensure that you meet qualified demand for requests specific to your offer and often not very competitive. They will constitute the long tail of your Search Engine Optimization ( SEO ) strategy. For this, and to appear at the top of the search results, Becausse accompanies you…

Natural SEO on Google

Site or Industry SEO Audit

Becausse works on referencing your existing site (or upstream of its creation, during the strategic launch study phase) to determine the most effective terms and semantic universe in your sector…

Full SEO Audit
Implementation of recommendations
Personalized tracking of results

Full SEO Audit
Semantic universe of site and sector voting, determination of priority terms, study of structures, netlinking , technical analysis, indexing audit...
Implementation of recommendations
Quality content creation, markup optimization, image optimization, linking strategy, performance improvement, mobile specifics...
Personalized tracking of results
Dashboard, position monitoring, statistical analysis, strategy adapted to results, support, SEO adjustments...

A methodology, know-how and professional tools to optimize your SEO…

Positioning monitoring software, database of external linking sites, competitive study, study of the volume of requests, popularity index, Becausse ensures that you have all the tools influencing the 5 strategic criteria in SEO :

Title Tag
Meta Tag Description
H tags
Linking
URL structure

Title Tag
Visible on the results pages, it must include between 50 and 60 characters, not be repeated identically on several pages, be faithful to the content of the page whose title it bears...
Meta Tag Description
Visible on the engines, it constitutes your commercial pitch . It must seduce, use the key terms of your content, and not exceed 160 characters...
H tags
They prioritize the importance of your titles, on a scale of 1 to 6 (h1, h2, …., h6). It is important to qualify them by respecting their order of incrementation within the page...
Linking
Work on the reputation of your pages by collecting external links from third-party sites. Carefully determine the title of the links ( anchor text ) in accordance with your strategic terms...
URL structure
Special characters and parameters are to be avoided, but qualified keywords are appropriate within your url's...