Valuable in the context of recruitment actions ( push mailing ), loyalty or upgrading (info newsletter or promo), emailing is often the victim of bad sender practices and the strengthening of anti-spam measures. However, it remains an inexpensive channel ensuring a return rate 2 to 3 times higher than traditional paper mailing . It is a powerful lever (40% average opening rate) when it is activated in compliance with legal and technical standards, and when it bases its legitimacy on intelligent personalization as well as on the free consent of recipients. .
In France, your emailing campaigns are strictly supervised. The main legislative requirements (with BtoB and BtoC differentiation) are: the opt-in principle, the mandatory unsubscribe link, the declaration of files to the CNIL .
On top of the legal framework, there is superimposed acute vigilance on the part of ISPs, anti-spam filters, anti-virus and firewall . All are intended to protect recipients from dangerous, illegal or unsolicited content. Finally, the technical characteristics of messaging systems and terminals also determine the correct reception and quality of display of messages. Becausse manages your emailing campaigns for you:
05 65 42 28 85
(price of a local call)