Sponsored Links / Google Adwords

Google Adwords & SEA ...

Sponsored links ( SEA or Search Engine Advertising ) are a very powerful vector for generating traffic to your site. Webmarketing media par excellence, they provide immediate visibility on precise and qualified terms for your sector of activity. Based on the principle of a classic purchase of space, the mode of remuneration for the advertising medium ( Google Adwords , Bing Ads ) is nevertheless carried out by click. You only pay support when your ad is clicked. Becausse deploys and manages your campaigns so that you benefit from optimum traffic and CPC while maximizing your ROI (advertising expenses versus generated margins).

Sponsored links, multi-format campaigns...

Becausse controls your budget in order to invest in a rational and diversified way with a single objective: the return on investment.

• Google Shopping
• Display campaign
• Existing AdWords Account Audit

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  Google Shopping

  Advertising solution developed by Google that promotes products sold online in search results and on the dedicated search engine...
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  Display campaign

  Includes all the text or graphic advertisements offered by Google on its content network (site members of its display program, Youtube , Gmail , etc.). . It can take the form of banners, videos, emailings, etc.
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  Existing AdWords Account Audit

  Essential to validate or optimize the quality of your Adwords campaigns. It will make it possible to identify the strengths, weaknesses (high cost, poorly qualified traffic, CTR and/or low conversion rate) and opportunities with the aim of obtaining a better ROI ...

Google Adwords: being visible, being visited, optimizing your investments...

• Strategic diagnosis
• Account
• Campaigns
• Keywords
• Advertisement
• Steering

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  Strategic diagnosis

  What is your strategy : search for notoriety, acquisition of traffic, achievement of conversions? Who are your prospects: geographical areas, CSP, gender, areas of interest? What are your constraints in terms of traffic acquisition cost? ( CPC and CPA max). Who are your competitors on Adwords and what is their strategy? What Adwords data is inherent to your sector: volume of monthly searches , levels of bids on terms related to your activity? ...
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  Account

  Initialization of contact details, payment method. Linking of Adwords , Google Analytics and Google Search Console accounts to precisely monitor the impact of your campaigns on the number of visits to your site and the results generated...
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  Campaigns

  Definition of your daily and monthly budget. Choice of your distribution mode: search , search partners or content network. Structuring of campaigns by theme: categories of terms or products. Adjust geographic targeting by campaign, by target, and by media...
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  Keywords

  Generation of a rich and exhaustive keyword matrix with dense combinations of terms (articles, action verbs, mispelling ). Rigorous choice of keyword targeting ( exact , phrase , or broad ) determining the CPC level and the display position on the results pages ( SERP )...
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  Advertisement

  Careful writing of ads with inclusion of keywords, decisive and attractive information in correlation with the main content of your landing page. Testing multiple versions of ads with and without keyword tags. Selection of ad hoc redirect urls . Grouping of advertisements by homogeneous adgroups ...
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  Steering

  Precise management of your Adwords account and regular implementation of optimizations dictated by compliance with your profitability constraints : CPC , CPA , CTR , number of conversions or turnover generated, bounce rate, position. Monitoring of all these indicators by campaigns, advertisements and keywords. Realization of follow-up reports. Regular enrichment of the matrix in order to increase performance and take advantage of new opportunities observed during the piloting phase...

Sponsored links campaigns for you?
How about we talk about it? ...

PHONE ...

05 65 42 28 85
(price of a local call)