Social Networks

Friends of my friends are... my clients

49% of Europeans (internet users or not, and all age groups combined) are now players in social networks… From a computer, a mobile or a tablet, the time spent on social platforms continues to increase . It is no longer time to wonder whether to be present on Facebook , Instagram , Youtube , Twitter , or Google+ , but how to best enhance your presence and how to address your target community most effectively.

Social Media Logos

Socialize
As a preamble to any effective community strategy, offer your visitors the possibility of sharing your content (articles, product sheets, comments, etc.) by installing ad hoc sharing features on the main social networks...
Recruit
As part of your overall web marketing strategy, your community strategy should be modeled on your brand strategy . You must identify your customer segments within the platforms (by CSP , gender, place of residence, centers of interest, age, etc.). A qualified community - even a small one - will be more receptive to your words and more likely to share them with third parties who are also qualified, in accordance with the adage.. birds of a feather flock together ...
animate
Speak up regularly and respond to feedback from your community. Use all the media palettes offered by social networks to vary the form of your messages: images, videos, links, texts, surveys, events, contests...
Measure
Follow the variation of your volume of members and the performance rates of your activity on the networks: Engagement rate : (number of people who talk about it / number of members of your community) x 100 . Coverage rate: (number of people who saw your post / number of members of your community) x 100). Set up your webanalytic account by including your social platform pages, and thus monitor the performance of visits from your community activity...
Test
Most platforms allow you to build paid advertising campaigns with extremely fine segmentation. Coupled with highly targeted messages, they offer contact costs that can be extremely low, especially when the virality rate of the campaigns is high...
Think SEO
Engines index content pages from social networks . Carefully determine the titles of your profile pages, the titles of your articles, posts or tickets. Do not lose sight of the fact that social platforms can play a beneficial role in your linking strategy, and therefore have a positive impact on your natural referencing .