WEB & WEBMARKETING AGENCY IN AVEYRON
Becausse advises you to define your internet strategy in line with your objectives , the situation of the online market in your sector of activity, your financial means and your internal resources . To guide you in defining your web marketing strategy, Becausse offers you a 5-step methodology:
What are your competitive advantages? Which online shops or which institutional sites are positioned in your sector? What are the particularities of the market? What are the potentialities and trends observed online over past periods. What projections for the months and years to come?
What are the market segments and how to organize your offer accordingly? How to isolate and identify segments with high potential? Refine your prospect segmentation and animate your customer segmentation? Characterize the needs and expectations of your prospects and customers?
Catalog and characteristics of the products? Definition of the Price/Product couple ? What options are offered in addition to your basic offer? What standard services are customers entitled to expect in your sector? What differentiating image should your brand convey? What will be the fundamentals of your customer relations policy?
Definition of your arguments and product sheets? Determination of your product pricing policy and delivery costs? Constitution of special offers for optimization of the average basket? Design and writing of your intra or extra site advertising messages?
Identification of media supports in line with your target? Creation and implementation of your webmarketing campaigns: sponsored links , comparators and buying guide, affiliation, emailing ? Management and optimization of your investments in accordance with your business objectives? Webanalytics monitoring and reporting? Maintaining and updating dashboards?If you already have a site, even before considering advertising and web marketing campaigns , Becausse ensures that your site complies with web performance standards from all devices (and in particular from mobiles which already count for more than 40 % visits.)
Is your accommodation sized in line with your number of visitors? Is the availability rate delivered by your host satisfactory? Are all the pages of your site available to the Internet user? Is the loading time of your pages satisfactory? Is the content of your site compatible with all browsers? Does the weight of your pages comply with the usual connection norms and standards? Is the security of your site satisfactory? Focus for mobiles and tablets on all of these points...
Is your site naturally visible on search engines ( Google , Bing , Yahoo )? What are the keywords on which your site appears on the results pages? Are these keywords in line with the content of your site and your offer? Is the description of your site and your pages offered on the engines able to seduce and convince Internet users? What are the possible factors blocking the indexing of your pages?
The ISO 9241 standard defines ergonomics in these terms: “ Ergonomics = Utility + Usability ”. In other words ? 
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