WEB & WEBMARKETING AGENCY IN AVEYRON

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WEB & WEBMARKETING AGENCY IN AVEYRON

  • +33 5 65 42 28 85
  • The Agency
  • Customer references
  • Contact
  • Login
Becausse Becausse
  • Welcome
  • WEB MARKETING
  • WEBSITE CREATION
  • E-COMMERCE
  • WEB ADVICE
  • BLOGS
  • SPONSORED LINKS
  • NATURAL REFERENCE
  • EMAILING
  • SOCIAL NETWORKS
  • NEWS
  • CAMPAGNAC
  • LA ROQUE VALZERGUES

Emailing

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  • Welcome
  • WEB MARKETING
    • SPONSORED LINKS
    • NATURAL REFERENCE
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  • Contact Becausse

    PHONE ....
    (price of a local call)

    05 65 42 28 85

    WRITE TO ...

Emailing AveyronEmailing

Words to conquer & retain...

Valuable in the context of recruitment actions ( push mailing ), loyalty or upgrading (info newsletter or promo), emailing is often the victim of bad sender practices and the strengthening of anti-spam measures. However, it remains an inexpensive channel ensuring a return rate 2 to 3 times higher than traditional paper mailing . It is a powerful lever (40% average opening rate) when it is activated in compliance with legal and technical standards, and when it bases its legitimacy on intelligent personalization as well as on the free consent of recipients. .

Practices and key points of Email marketing...

In France, your emailing campaigns are strictly supervised. The main legislative requirements (with BtoB and BtoC differentiation) are: the opt-in principle, the mandatory unsubscribe link, the declaration of files to the CNIL .
On top of the legal framework, there is superimposed acute vigilance on the part of ISPs, anti-spam filters, anti-virus and firewall . All are intended to protect recipients from dangerous, illegal or unsolicited content. Finally, the technical characteristics of messaging systems and terminals also determine the correct reception and quality of display of messages. Becausse manages your emailing campaigns for you:

  • Database
  • HTML code
  • Routing
  • Analysis & Optimizations
  • Email database
    Database
    Clean database (address syntax), updated and maintained. Isolation of NPAI , unsubscribers, structuring of the population according to strategic target segments and the responsiveness of each of them. Use of professional routing solutions via certified sending servers and offering advanced customization features...
  • Html Emailing
    HTML code
    Avoid using CSS or nested tables. Fill in the Alt tags of the images and their dimensions. Respect a text/image ratio of 50/50. Use a format of +/- 600 pixels in width. Do not use spam words . Work carefully on action triggers, customize objects and texts...
  • Email routing
    Routing
    Do not route from a dynamic IP . Regularly clean the database to optimize the reputation of your IP address. Modulate the sending speed of your campaign in number and by domain. Carry out tests with a panel of dedicated addresses and webmail , before final routing...
  • Email analysis
    Analysis & Optimizations
    Observe campaign results: complaints, unsubscribes, NPAI , inactive, opens, clicks, conversions. Draw lessons from this to requalify the base and segments. Design future campaigns in line with previously collected technical and behavioral data...
Emailing Aveyron

Emailing for You?
How about we talk about it? ...

PHONE ...

05 65 42 28 85
(price of a local call)

WRITE TO...
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12130 Saint Geniez d'Olt & Aubrac
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