Auvergne region

"A rigorous agency, available, very responsive, and valuable advice." - Nejla YUCEL Interactive Communication & Communication Projects Manager, Auvergne Regional Council -

Sector: Local Authority

Auvergne Region website

Tasks

As part of the redesign of auvergne.fr, and merger of its 3 sites (auvergne.eu, auvergne.org, auvergne.info to auvergne.fr) led by Iris Interactive (Auvergne web agency, Le Puy Communication Agency), Becausse produces:

Pre-redesign / merger missions:

• Audit/Identification of existing priority strategic content
• Audit/Identification of qualified strategic keywords bringing traffic to keep
• Identification of complementary strategic terms vector of additional traffic

Post redesign / merger missions:

• Optimization of new content pages on old and new strategic terms
• Optimization of new external linking and redirections of old url's
• Advice on natural referencing methodology and web writing for the teams of the Regional Council
• Follow-up mission, advice, optimizations, and webanalytic reporting over 12 months